- Outreach Marketing
Our Work Together
888 Holdings PLC is one of the world’s most popular online gaming and solutions providers.
In 2017, they provided VIME Digital with a brief to grow their organic visibility through Content and Outreach marketing, with our strategy needing to cover all of 888’s Sports, Casino, Poker and Bingo brands within the group.
This required the expertise and experience to deliver a high-quality SEO strategy on a global scale. Our international team works closely with 8 SEO Managers from 888, to develop a tailored approach for each of their brands, in 11 countries across Europe, North American and Latin America.
In the first 2 years, we targeted over 420 keywords, utilising our extensive international database to publish content in News and Media, Sports, Lifestyle, Tech, Travel, Entertainment, Business, Games, Finance, Poker and Casino verticals.
Today, we continue to play a vital role in supporting the organic growth of 888’s brands and we are currently delivering over 120 Outreach placements every month.