- Content Marketing
- Outreach Marketing
- Technical SEO
Our work together
PokerNews.com is the world’s leading poker website. Visitors will find a daily dose of articles with the latest news, live reporting from tournaments, exclusive videos, podcasts and so much more.
The online poker market in the USA is estimated to be worth $2.2 billion. In 2016, VIME Digital were given a brief to ensure that PokerNews.com continuously remains the go-to website for poker enthusiasts across the country.
It was crucial to assess the health and foundations of their US website. Our SEO team conducted an in-depth Technical SEO audit, uncovering an array of issues which were affecting the website’s ability to rank organically. Over a 6 month period, our SEO team worked closely with their developers to carry out all the recommendations provided in the audit.
To capitalise on the technical improvements, we are implementing an ongoing on-site Content and Outreach strategy, targeting the Hobbies, Lifestyle, Movies, Music, People and Society and Travel niches to reflect the diverse audience of poker enthusiasts across the USA.
Today, PokerNews receive over 400,000 organic visits every month and VIME Digital remain a key partner in delivering their future-proof organic growth strategy.